Aftermarket Business World

How auto aftermarket distributors can capitalize on Big Data

Auto sales are bouncing back to levels that haven’t been seen since 2001. With sales hot again, automakers are planning to leverage Big Data and analytics to enhance their businesses for competitive advantage. But what does this push into Big Data mean for the expansive automotive aftermarket? Brian Lindenmeyer, Principle Solutions Consultant at IBS, discusses 3 ways the automotive industry is capitalizing on Big Data in this recent article for Aftermarket Business World.