3PL News

In it to Win it: Protecting Your Brand with the Help of 3PLs

What does the World Cup and Logistics have in common?  More than you may think…

Just as banners, jerseys, flags and face paint represent the brand that is the World Cup – In today’s globally connected world, 3rd Party Logistics Providers are playing an increasingly important role in supporting and protecting the brands they represent.

In this recent article written for 3PL News, IBS Global Director of Product Management Bill Tomasi explores how forward thinking companies are tapping innovative 3PL’s for their expertise in supply chain visibility and execution to help manage their brands and improve customer service in today’s global marketplace.