EYE-CATCHING HEADLINES, HEALTHY BOTTOM LINE
With the viability of libraries and bookshops under pressure, increasing demand from digital retail, and discoverability intensifying competition for advertising, publishers need flexible, lean business models in place in order to manage their content and sales channel mix profitably.
Iptor’s market leading software digitizes and automates end-to-end publishing business processes. Streamlined distribution of compelling digital, physical and on demand content is managed from creation through to consumer engagement, ensuring diversified revenue mixes are maximized, while margins are protected.
BE THE AUTHOR OF YOUR OWN BUSINESS DESTINY
Evolving content channels, consumption habits and commercial models means standing still in today’s publishing industry is not an option. Market insight, business visibility, control, and the agility to adapt quickly is key if the opportunities presented by shifting dynamics are to be turned into profitable revenue.
Iptor’s solutions and services designed for the publishing industry enable rich, industry-specific data collection, that provides insight and visibility across the complete publishing value chain. Confident decisions based on accurate forecasts can be made quickly, and actioned immediately with the complete control Iptor’s industry-specific functionality provides.