Parcel Magazine

When Customers Run the Warehouse

A view of the not-so-distant future of distribution management

In this recent article featured in Parcel Magazine, IBS CEO Doug Braun discussed the importance of knowing your customer. The way products move from manufacturer to warehouse to distributor to consumer is ultimately driven by consumer behavior. The better you know your customer, the more effectively you negotiate the exchange, and the more value you create for yourself and your customer.