GPSR countdown: Getting your online shop ready for the new EU product safety regulation

On December 13, 2024, the General Product Safety Regulation (GPSR) 2023/988 comes into force and replaces the existing Directive 2001/95/EC. The aim of the new regulation is to ensure the safety of products offered and sold to consumers via digital and physical distribution channels. 

The GPSR has far-reaching implications for online retailers who sell their products via their own online store or via marketplaces (such as Amazon, Ebay or Tyre24). This is because the following information must be clearly visible on their product pages from the effective date:

  •  Manufacturer information: Name, address and contact details of the manufacturer.
  • Responsible person in the EU: If the manufacturer is based outside the EU, contact details of a responsible person in the EU must be provided.
  • Product details: Details for precise identification, including product name, images, article number (such as EAN, GTIN or PZN) and other characteristics.
  • Product documents, safety information and warnings: all information relevant to consumer safety must be presented in a clear and easily understandable manner.
How can our Iptor multiflex ERP simplify your GPSR implementation?

Many retailers underestimate the benefits of an ERP system that is directly connected to the webshop. But when it comes to meeting the new GPSR requirements, the benefits are clear. The ERP solution from Iptor multiflex plays a major role here, as it makes the legally required adjustments to the webshop easier by centrally managing all relevant information and automatically forwarding it to the webshop. 

Why run a webshop with our mx.ERP?
  1. No double data maintenance: merchandise management and webshop work hand in hand.All GPSR-relevant information is stored in the ERP system.The user interface can be customized depending on which information is relevant for your products.
  2. Easy integration of declarations of conformity and safety documents: With our document management system (DMS), you can store all product-relevant files in a structured manner.
  3. Real-time synchronization via the webshop connection: Iptor multiflex offers a smooth transfer of GPSR-relevant data to your webshop so that all legal requirements are met. Contact us and our team will be happy to help you set it up.
Your roadmap for implementing the Product Safety Regulation with mx.ERP

Are you already using mx.ERP? The following steps will ensure that your web store meets the new GPSR requirements:

  •  Update data for manufacturers and responsible persons: Ensure that all relevant manufacturer and responsible person details are fully and correctly entered into the ERP system.
  • Define product identification details: Add unique product features such as article numbers, product images and other identification features to the ERP system.
  • Integrate product sheets, warnings and safety information: Store all legally required warnings in the database so that they are displayed correctly in the web store.
  • Program data on the product page in the web store. Our team is always at your side to connect the ERP to your webshop and support you with the implementation.

With Iptor multiflex, you have a comprehensive solution at hand that helps you to make your online trade future-proof and GPSR-compliant. This allows you to sell transparently, strengthen the trust of your customers and save considerable effort in data maintenance. Contact us today for a free consultation or arrange a demo to experience our ERP solution live.

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Schedule a Free Demo

Iptor multiflex ERP covers all your day-to-day business processes. Get in touch with us and schedule a free tour — no strings attached. Our team will gladly provide you with a demo and show you how to get started!

Iptor Austria GmbH is committed to protecting your privacy. We use your personal information to manage your account and provide the requested information. If you chose to subscribe to the Multiflex Insights newsletter we may send you up to one email per month with information about our products, services, events or other content that might interest you. You can unsubscribe from these notifications at any time. For more details on our privacy practices and how we safeguard your data, please refer to our Privacy Policy.

Iptor Austria GmbH is committed to protecting your privacy. We use your personal information to manage your account and provide the requested information. If you chose to subscribe to the Multiflex Insights newsletter we may send you up to one email per month with information about our products, services, events or other content that might interest you. You can unsubscribe from these notifications at any time. For more details on our privacy practices and how we safeguard your data, please refer to our Privacy Policy.